The Challenge:

Arkanpaws came to me ready to breath new life into their image. The company was recently purchased from the previous owner and the team that took over needed to show customers it was a new era for the pet sitting company. The new owners wanted to keep the original logo.

The Plan

Brand Development

First I knew we would need to develop the brand so that it was consistent and could be used everywhere.

Web Development

The website is over 10 years old so I knew I would need to redesign and rebuild it from the ground up.

Content

Once I had a consistent brand voice developed, I knew we would need content to use as we begin to rebuild ArkanPaws online presence.

Social Media Pages

Once the branding was ready I was able to start building marketing and outreach materials, including the social media pages.

Customer Feedback

Before i could get started I wanted to talk to current and past clients of Arkanpaws as well as field level employees and gain insights from what they are hearing from clients.

Brenda K.
Current Client

"I found ArkanPaws on Google and was immediately put off by the outdated website. But I decided to give them a call anyway and was pleasantly surprised by the friendly and professional service. I've been using ArkanPaws for a few months now and I'm very happy with the service."

Kelly A.
Former Client

"I used ArkanPaws for a few years and was always happy with the service. But the website was so difficult to navigate that it started to become a real pain. I eventually switched to a different pet sitter because I didn't want to spend so much time trying to find the information I needed."

Matt C
Current Employee

"It's outdated, difficult to navigate, and doesn't accurately reflect the great service we provide. I've had customers tell me they didn't even bother booking with us because they thought our website was a scam. I know our website is a problem."

Icon - Elements Webflow Library - BRIX Templates
Icon - Elements Webflow Library - BRIX Templates

Branding Development

Content Creation

I knew that content needed to be cheap to stay in budget and needed to be bright and fun to build trust in potential new ArkanPaw clients

Time to give ArkanPaws clients a place to book
ArkanPaws.com

Desktop Booking Site

For the booking site I wanted to make the process as easy as possible for the customers. I wanted it to be simple for customers to navigate and I wanted it to be easy for the ArkanPaws team to update later on. Based on these requirements I decided to build on SquareSpace

Mobile View

Since the plan was to bring most of the site's traffic from social media platforms I needed to ensure the site was responsive for mobile browsers.

last but not least

Social Media Pages