BS Coffee Company

The Plan

Branding

First I knew I'd need to develop the brand so that it was consistent and could be used everywhere.

Content Creation

Once I knew what kind of branding i was going to use for BS Coffee, I needed to build content for the marketing assets.

Branding Development

When I started looking at other coffee brands that shared the high-end pricing as BS Coffee was aiming for, I realized most were used by millennials at home that mostly make pour-over coffee. I took this and looked at different type of pour-over methods and decided to model the logo and branding to resemble a Chemex coffee maker.

Content Creation

The budget was small and I was still tweaking the design at the time of shooting the content so instead of having the logo printed on the bags before hand, I shot everything with blank coffee bags. Afterwards I photoshopped the final logo into the photos.

Behind the Scenes