Case Study

RASA heroic came to me with the dream of bringing their streetwear online and making it easy for their customers to easily find them across social platforms.

The Plan

Branding

First I knew we would need to develop the brand so that it was consistent and could be used everywhere.

E-Commerce site

Before I could start to convert  followers to customers we would need someone to send them. The website needed to be easy to navigate and communicate the streetwear style to target customers

Content Creation

Once I had a consistent brand voice developed, I knew we would need content to use as we begin to build RASA's online presence.

Social Media Pages

Once the site was read I was able to start building marketing and outreach materials, including the social media pages.

Branding Development

Content Creation

After talking to current customers of other streetwear brands I learned that seeing the clothing in an urban environment really helped them see the vision of brand. I hired a couple models off of instagram and flew to NYC where I was able to take photos and film them in the brand's clothing.

Behind the scenes

Time to give RASA's customers a place to buy

Desktop
Mobile

Desktop E-Commerce Site

For the E-commerce site I wanted to make the process as easy as possible for the RASA team so I chose Shopify. I was able to connect their shipping labels so that they would print automatically and make inventory tracking/updating easy.

Mobile View

Since the plan was to bring most of the site's traffic from social media platforms I needed to ensure the site was responsive for mobile browsers.

last but not least

Social Media Pages

Keeping the branding on the pages

When building RASA's social media pages, we focused on creating a consistent brand identity that reflected the edgy, urban aesthetic of the clothing line. We used high-quality visuals and graphics to showcase the latest products, while also using language and messaging that spoke to our target audience.

Connecting with the customers

By building a strong social media presence on Facebook and Instagram, we were able to reach a wider audience, connect with potential customers, and ultimately drive sales for RASA.